About Us

The trusted executive advisor leaders call when their strategy and org chart say one thing and yet operations, internal culture, and results say another.

We start with a simple acknowledgement: Business is layered. So are people. Company culture problems don’t show up as easily trackable or traceable items. Instead it’s the unspoken tension in a meeting, a hire who never quite fit, a team that’s technically skilled but quietly underperforming. That’s where we come in.

A partner for self-reflection and purposeful action

More than coaching, we are true advisors who help leaders find the ah-ha moments that result in healthier teams and better outcomes.

  • We meet leaders in the unspoken parts of the business that quietly drive or drain performance.

  • Most organizations have someone handling benefits and compliance. Few have someone who can simplify messy situations, find what’s actually driving breakdowns, and help leaders fix problems with clarity and assuredness.

  • Part of the work means having the difficult conversations that reveal deeper truths.

A cultural anthropologist for your company

We uncover the inner dynamics and hidden reasons results are stalling, not just the surface-level symptoms.

  • Through 1:1’s built to create a space where people can say what’s really going on, we get past the polished version of events to the truth underneath.

  • Sitting directly in on leadership and team calls, we catch what can easily go unrecognized in the moment.

  • Company culture problems don’t show up as easily trackable line items. They show up as unspoken tension in a meeting, a hire who never quite fit, a team that’s technically skilled but quietly

Advisory and support for every layer of your business

From the C-suite to the org chart to the day-to-day, we provide a full range of services designed to meet leaders exactly where they need support.

  • Executive Advisory gives CEOs and senior leaders a trusted thought partner for high-stakes decisions and difficult conversations.

  • Fractional People & Culture Leadership delivers executive-level people strategy without the cost of a full-time Chief People Officer.

  • Leadership & Culture Transformation builds accountability into how work actually gets done, through leadership development, team effectiveness, and change management.

  • Talent Strategy and Strategic People Projects help organizations hire, retain, and support their people through hiring strategy, succession planning, compensation, and more.

Most organizations have someone handling HR: benefits, compliance, the basics.

Few have someone who can go deeper, who can simplify messy situations, find what’s actually driving breakdowns, and help leaders fix problems with clarity and assuredness.

At J.A. & Co., our work is anchored in trust. Through 1:1’s built to create a space where people can say what’s really going on, we uncover the actual dynamics and reasons results are stalling. Sitting directly in on leadership and team calls, we catch what can easily go unrecognized in the moment: the question that never got answered, the assumption no one said out loud.

More than coaching, we are true advisors who enjoy the work of helping leaders find the ah-ha moments that result in healthier teams and better outcomes. Part of that means having the difficult conversations that reveal deeper truths.

We believe every stalled initiative traces back to one of two things: love or fear, or, in business terms, engagement or self-preservation. Understanding that dynamic and the behaviors that drive it is crucial to diagnosing the problems so we can quickly fix them together.

J.A. & Co. meets leaders in the unspoken parts of the business that quietly drive or drain performance. We bring clarity to what’s complicated and inspire the courage to say what needs saying, so leaders can stop reacting to symptoms and direct their energy to vision and results with full team support.

Meet Jazmin

Founder / Head of People

After almost 15 years in recruiting and HR, Jazmin has seen how the wrong hires, unclear roles, or outdated org structures can quietly stall growth. As a founder, HR leader, or busy executive, you're likely juggling a million priorities—and people problems shouldn't be one of them.

At Proximity Partners, we help small HR teams, CEOs, and VPs across the country scale confidently by aligning people strategy with business goals. Whether you're hiring for the first time or restructuring a growing team, we offer straightforward, flexible support to build the right team.

We specialize in fractional HR leadership and recruiting that feels like an extension of your company, not just another vendor. From refining your org chart and finding top talent to improving retention and reducing burnout, we make sure your people operations are built to grow with you.

When Jazmin is not helping companies hire smarter, you can find her running, driving her children around to their friend’s houses, speaking on HR panels, or hunting for new shows to watch on various streaming platforms.